Overview
Subconscious is a company that keeps track of all your subscription fees on websites, apps and services.
Subconscious only benefits from desktop users but they’re aware that adding a mobile-friendly version of their product will significantly increase their market reach. As the sole UX/UI designer for this project, I took on the task to design a mobile-friendly version of a subscription tracker for their iOS app.
R O L E
UX/UI Designer and Researcher
B U S I N E S S G O A L
Increase business by creating mobile version.
Discover
My assigned objective was to create the following user stories for an iOS mobile app to support the existing website.
I want to see all of my subscriptions in one place so that I can get a comprehensive view of my spending.
I want to unsubscribe from a subscription to reduce needless spending.
I want to be notified if any of my subscriptions are about to be auto-renewed.
8 user interviews, recurring negative emotions
Design - Low Fidelity
Validate I
Moderated usability tests were performed by 5 participants completing 3 tasks on wireframes.
This first round of testing taught me that overlooked details could mean the difference between interpreting $5,123.56 as money you owe 😨vs. money you have in your bank 🤑.
Design - High Fidelity & Prototype
I created a prototype from Marvel App to test my design ideas with users. This tool features simple animation and seamless integration to power up my workflow.
T A S K S - T R Y I T O U T
View all your subscriptions.
Unsubscribe from Creative Cloud.
Find notifications for subscriptions that are about to be auto-renewed.
* Enable cookies if prototype does not show up.
Validate II
A new set of 5 participants, same tasks, but completed on high fidelity prototype.
Design - Final Screens Polished
H O M E S C R E E N
Easily switch between monthly, semiannually and yearly overview.
Convenient visual representation of budget.
Y O U R S U B S C R I P T I O N S
Readily inform yourself of auto-renewing subscriptions with prominent notifications.
Accessible switch between yearly and monthly spending.
S E L E C T S U B S C R I P T I O N
View detailed information on a specific app and Cancel or Pause when needed.
Results
When viewing all subscriptions: 5/5 (100%) participants during initial testing had trouble understanding the home screen’s graph and numbers it represented, compared to the 2/5 (40%) participants during second testing.
When unsubscribing to Creative Cloud: 2/5 (40%) participants expressed minor critique regarding UI elements and wording during initial testing. During second testing, 1/5 (20%) was confused about Subconscious’ Pause feature.
When finding notifications: 4/5 participants (80%) during initial testing were unable to complete the task due to not finding notifications. During second testing, all participants were able to complete the task, but 3/5 (60%) had trouble locating their notifications.
Conclusion
With Subconscious’ new mobile app, users have enhanced subscription tracking by 60%.
A 20% increase - resulting in 80% of total users - noted a more seamless experience when unsubscribing from subscriptions. 🙌🏼
As the sole UX/UI Designer and researcher for Subconscious, I am proud to successfully complete the project and immediately see the impact it had on our users and business.
Project Mentor: Ammad S. , previous Senior Design Director for Flipboard, current Product Designer for Instagram.