2020. A year of uncertainty, growth and change.
In the midst of a pandemic when curfews became the new norm and long days indoors sprouted endless figurative and literal thought’s of “what to do now?”,
many looked within themselves to find the answer.
Some chose to work on their passion. Some chose to become risk takers.
Baketarian - a local bakery in Texas - was the product of both.
To remain relevant and competitive in the engagement platform space, Baketarian needed more than just the soft macaroons and succulent cakes they specialized in to do the talking. They needed a brand that defined who they were.
Finding the brand voice
To create the brand, I partnered with the founders of Baketarian - a mother and her son.
Together, we delved into how to convey the bakery's story and expand its reach, ensuring that it effectively communicated their promise: Provide quality pastries for memorable experiences.
B R A N D A T T R I B U T E S
Lively color. Clean design.
Sophisticated typography.
2020 was the year many looked to support small local businesses, just as many saw the opportunity to open their own.
We looked for opportunities to set Baketarian’s brand apart - choosing a vibrant aesthetic to energize one another and frame Baketarian as the market leader.
Brand and logo exploration
L O G O
S T I C K E R 1
S T I C K E R 2
Expand market reach
To drive business growth, I crafted a comprehensive branding strategy for Baketarian. This included the design of visually striking flyers, business cards and stickers, as well as capturing and curating high-quality images of their products for use on their main social media platform.
From the information architecture to the visual elements, every design aspect was carefully considered to align with and support Baketarian's brand story.
O N L I N E M E N U
Warm. Welcoming. Original.
Baketarian is poised to continue its position as a beacon of light, extending its warmth to their customers. They now have a unified story and a unique brand to spotlight the services that were already there.
F L Y E R